Tag Archives: selling a home in montecito

Marketing to Buyers Across the Globe is More Important Today Than Ever.


Why List with Harry Kolb and Sotheby’s International Realty


When you give my office the responsibility to market your home, my staff and I literally take it to the world. Sotheby’s International Realty has 660 offices in over 49 countries. We are firmly committed to the belief that the greater exposure we provide your property ensures that we locate the best buyer which translates into the highest possible sales price. We begin by preparing a written tour of your home and all its features and combine that with professional photography to create a color photo brochure and professional web site.



Our Print Media Campaign Extends to Local, National and International Buyers

With over 30 years experience in promoting our community’s most significant homes, we’ve developed strong working relationships with some of the world’s most powerful media organizations providing your property with exposure to a more affluent clientele. These publications include The Montecito Journal, Santa Barbara Magazine, Sotheby’s Reside Magazine, Architectural Digest, Country Life, Financial Times, International Herald Tribune, Private Air, Robb Report, Wall Street Journal, BBC, The New York Times and Rosewood Hotels & Resorts Magazine, plus many others.



Internet Advertising Attracts a World-Wide Audience

The internet offers an effective way to expose all the special features and photos of your home to the widest and most well qualified audience. In the past decade, online real estate searches have increased dramatically, rising to nearly 89% of all home buyers. One survey by the National Association of Realtors demonstrated that the internet is delivering over ten times the value of traditional print advertising. Our web presence insures that your home is seen by several hundred viewers each week. HarryKolb.com receives an average of 250,000 hits and 5,000 unique visitors per month. SothebysHomes.com and SothebysRealty.com average over 600,000 visitors each month and are the most renowned and comprehensive web sites for buyers and sellers of the world’s finest properties. An additional 60,000,000 annual property viewings are provided by our having all Sotheby’s listings exposed through our exclusive partnerships with the most respected media web sites including Architectural Digest, The Wall Street Journal, The Daily Telegraph, The New York Times, and many others where visitors are invited to view the material on your home in any one of 15 foreign languages and 50 different currencies.

The Quiet Approach

What about a client who wants less promotion rather than more? The quiet approach can also be accommodated and, with our world-wide list of well qualified buyers, we can often be very successful representing sellers who would prefer as little public exposure as possible but still reach interested buyers wherever they may be. All of our marketing resources can be selected on a custom basis to suite you and your particular property.

Be Represented by the Best

Your choice of a real estate agent may have a dramatic effect on the results of your efforts. When you’re selling property, your listing agent’s most important responsibility is to market your property to other real estate agents. Many sellers may not realize that this is perhaps more important than any other feature. Another agent will probably be representing the buyer of your home, so the real estate community’s opinion of your listing agent, his professionalism, ethical standards and his marketing ability to thoroughly represent your property, may dramatically affect how your property is received in the market place.

When we discuss the possible selling of your home, I’ll meet with you and answer any of your questions regarding current market values and discuss recent sales in your area. There is no one particular way to market real estate, but rather marketing features which I can combine to suit your needs. I’ll make sure I understand your objectives and then suggest a marketing program that best suits you and your property. Because I specialize in selling homes like yours, you’ll be sure of receiving the most up to date advice regarding your property’s value and you’ll have confidence in knowing your home’s most valuable features in today’s market.

It will be my pleasure to discuss how the unique combination of Sotheby’s International Realty and I can provide the marketing advantage your home deserves. Sotheby’s has a proven track record in representing the most discerning buyers and sellers for over 200 years and I’ve had the privilege of selling over $500 million in residential real estate over the last 30 years and bring a wealth of experience and strong negotiating skills to every transaction. Let us demonstrate why we are the best choice to represent your home. It costs no more to be represented by the best.